Access your analyticsĪnother great perk of using a Pinterest business account is the ability to see analytics for your Pins, especially the ones that you’ve saved from your website. Enticing users can lead to more clicks and more traffic. Pins like this showcase more information about your product, service or blog post before a user saves or clicks on it. Here’s an example of a product Pin below. For product Pins, that include pricing information and other product specs. To add, a Pinterest business account gives you access to rich Pins, a type of Pin that offers more information about your landing page than a regular Pin. This is one great way to immediately start driving website traffic from your Pinterest profile.
Drive website trafficĪs I mentioned in the last point, you’re able to include your verified website address on your Pinterest business profile. Insight into the number of viewers your pins getĮach of these lend to your brand authority, giving you a more legitimate online presence.There are several elements to this profile that regular Pinterest users can’t access: Take a look at my Pinterest business profile below.
When you create a Pinterest business account, you get access to a few features on your profile that regular accounts don’t have. Search through these ideas to see which products or services you should be promoting or adding for your customers and clients.
These aggregate search categories will appear based on your searches, and if you’re searching for things related to your business, you’re likely to see options that will be hyper-targeted to your brand and audience. For me, it includes curated content from interior design styling ideas to website and business resources. Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches.Ĭheck out these search options that appear when a user clicks on the search bar. To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Pinterest is the number one platform where consumers share products, designs and trends that they’re loving. Benefits of using Pinterest for Business 1. Read through this guide to help you understand just how powerful a Pinterest business account can be for your brand. When you create a business account, you gain access to a lot of Pinterest benefits that you wouldn’t have otherwise, creating so many new opportunities for your online presence. Wondering if you should sign up for Pinterest? While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account.
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